History

Owned by Craig and Jacqueline Hyde, Reach Outdoor Advertising is a family owned and operated business. After graduating from CMU and MSU, the pair sprouted their entrepreneurial careers by bringing a national restaurant franchise to Kalamazoo, Michigan.  While operating 4 locations they had a passion for marketing and promotion.  When most of the forms of advertising had little effect and sales growth, they turned to billboard advertising.  The effect was immediate.  

"What we found with billboards is, we could be in front of tens of thousands of people commuting home from work at the time they were trying to decide what they would eat for dinner."  "Honestly, I also loved seeing my company name on huge billboards near our competitors locations."

After selling the franchise in 2004, they turned from being an advertiser on billboards to owning a billboard company.  

"It's our experience with being on the other side of the table that gives us a high level of credibility with our clients".  "I know what it is like to pay for advertising that is too expensive and doesn't work".  

We work hard and creatively with our clients to design a campaign that has a direct effect on sales and brand awareness.  

Craig and Jacqui have 3 sons Eric, Kevin and Aidan that all play a role in the family business.  It is very rewarding to watch the business grow through hard work and a dedication while putting our clients best interest first.

The Reach-ers

shaking hands & Climbing boards

Craig Hyde

Hobbies

• Getting the boat out in the spring.
• Playing catch in the backyard.

Art Director & Operations wiz

Jacqui Hyde

Hobbies

• Going up-north in the summer.
• Large family gatherings.